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New York City's Times Square is a famous for its towering digital billboards. However, they're typically not on fire.
That all changed Saturday when a billboard advertising Skyy Vodka went up in flames around 3 p.m. The video ad, featuring drag queen Trixie Mattel, continued to play as the fire grew and tourists looked on.
The resulting tweets, perhaps predictably, were lit.
Keep your loved ones close and your billboards closer today. ❤️
— Trixie Mattel (@trixiemattel) May 18, 2019